Using Generative AI to speed up workflow, within Adobe Firefly I elevated BIG W’s event typography to align with key messaging. Bulk Buys and Cosy Classics were priority calendar events where we had the opportunity to really shine.
I am now teaching teams how to craft prompts, use style and composition references, retouch and dispatch AI designs more effectively. To date, this has helped to create a 50% increase in team output.
