Briefed to align Woolworths weekly trade assets with the updated brand look and feel, while accomodating for automation and personalised store offers, this was a multi-month undertaking of deep thinking, pressure testing and stakeholder management.
Engaging channel experts and aligning internal and external teams on the new look and feel, this project has since gone live. It’s a templated and systemised approach that has been built from the ground up, including new price mechanics, updated layouts and guidelines.
Previous assets
Updated system